Reading app-store conversion beyond the headline rate
A practical way to separate visibility, listing engagement and install intent before deciding what to change.
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Clear thinking for storefront decisions.
Notes from our work on conversion measurement, creative experiments and app growth in Malaysia.
When to localise a store listing for Malaysia
Language is one signal among many. Here is how to decide when local context will materially improve the journey.
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A calmer framework for screenshot experiments
Build a test around one behaviour and one clear learning goal, then protect the result from common interpretation errors.
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